终端增量的四个思路（Four ideas of terminal increment）.docVIP

终端增量的四个思路（Four ideas of terminal increment） In 2005, the medical health care products market is the most influential government departments on Governance and rectifying and standardizing the medical health care products market, especially for medical health care products advertising management, not only involves the scope and intensity of hitherto unknown, and the duration, the impact is also rare in recent years. This is undoubtedly a great challenge for the long-term excessive reliance on advertising and health care products business enterprises. Facing the management difficulties, how to minimize the sales losses caused by the limited advertising has become an urgent problem for many distributors of medical and health care products. The author believes that reducing the advertising dependence, abandoning the false propaganda component, the resource inclining to the terminal and increasing to the terminal is one of the solutions that are worth the attention of the medical and health care workers at present. The terminal is a commodity and consumer meeting place, specific to the medical care market, it is the realization of medical care and currency exchange place, is the first position of the sales and end locations; each link in the path, the last battle battlefield is enterprise sales. In fact, the importance of the terminal in product sales has long been the consensus of the marketing community, and the terminal marketing has also become a marketing model widely adopted. But specific to the operational level, in the eyes of most operators, terminal marketing still stays in the stage of extensive management: pharmacies posted a few POP, put on the door a few boards; and the pharmacy management in interpersonal relationship, work with gold sales etc.. The result is the packaging we all do, the loss of features, it is difficult to cause the attention of consumers; customer relations became a promotional bonus than you return me one yuan on two dollars, but did not