张艳丽)糕点食品包装设计毕业论文.doc

山西信息职业技术学院电脑艺术系 毕 业 论 文 论文题目： 论糕点类食品包装设计的色彩及 样式的应用 学生姓名： 张艳丽 学 号： 100508021 班 级: 图形1001 专 业： 图形图像制作 指导教师： 苏海波 2012年4 月 摘 要 在高速发展的当今社会，每个人都在忙碌着自己的生活、事业，其实在紧张的工作的同时也伴随着一种寂寞——没有归属感，更甚至感到一种人情的冷漠。 西方的快餐文化也迅速侵袭了中国的餐饮市场，KFC、麦当劳等一些西方的餐饮连锁也在大陆市场应运而生，“吃”开始成为一种形式，而大多数人真正需要的不仅仅是这份食物能节约多少时间，同时也在渴望一种心理的慰藉，一种关怀。 “甜品”不仅能引发每个人对小时候的一种美好回忆，同时也从口味上都结合了糕点的一些传统特色，一份美味的甜品更是倾注了每个人热情的精神 。不仅是一种味觉上的的传递也是一种情感的交流，“甜品糕点系列包装”更是从简约出发，抛开市场上复杂的视觉设计，给人带来时尚感，年轻化的品位体验。 关键词：特色休闲；食品包装；时尚；年轻  SHIONGO DESSERTS LOVE IS STILL PASTRIES SERIES OF FOOD PACKAGING DESIGN ABSTRACT The rapid development of todays society, everyone is busy with his life, career, accompanied by a lonely In fact, the intense work at the same time - there is no sense of belonging, more even feel a human indifference.Western fast-food culture of the rapid invasion of the Chinese restaurant market, KFC, McDonalds and other Western restaurant chain is also the mainland market emerged, eat became a form, while most people really need more than this servings can save much time, and also the desire for a psychological comfort, a caring.Still fruit desserts can not only lead to everyone of childhood memories, but also from the tastes of a combination of some of the traditional characteristics of the pastry, a delicious dessert is poured the warm spirit of each person. Is not only a taste of the pass is an emotional exchange, still fruit desserts love still pastries series packaging is from the simple and complex visual design on the market aside, bring a sense of fashion, young taste experience. Key words: Characteristics of leisure; food packaging; fashion; young 目 录 1 绪论 1.1引言------------------------------------------1 1.2传统特色休闲食品市场调查及其发展状况----------1 1.3国内休闲食品消费者调查----------------------- 2 2甜品糕点系列食品市场调查分析定位 2.1甜品糕点系列食品市场定位--------------------- 3 2.2产品本身的特征------------------------------- 3 2.3 产品取名--------------------------------