九牧王国际化阵痛——半山腰上的改革（The reform of Motom Internationalization -- the hillside pains）.docVIP

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九牧王国际化阵痛——半山腰上的改革（The reform of Motom Internationalization -- the hillside pains）.doc

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九牧王国际化阵痛——半山腰上的改革（The reform of Motom Internationalization -- the hillside pains）

九牧王国际化阵痛——半山腰上的改革（The reform of Motom Internationalization -- the hillside pains） Motom trying to change the companys brand internationalization strategy and management mode, but in the actual operation of the process, the family enterprise has encountered a series of ups and downs At the end of 2008, Motom (Fujian) clothing development limited company brand director Motom quietly leave. The three months ago in the airborne Motom brand director, had long in McDonalds and Parkson and other multi-national companies. He Motom will introduce the company to use its international vision and experience, better with the Motom company newly hired with international background advertising companies, to further improve the Motom brand awareness, and brand internationalization Motom. Now, with the departure of director of brand, the company Motom pace of internationalization to slow down obviously. Talk about their reasons for leaving, the brand new era China director told reporters, after entering the Motom company, found that the companys actual situation, there is a gap between their original idea of the problem, The climate does not suit one. difficult to overcome, so eventually chose to leave. He was in 2008, Motom replace the companys second brand director. Halfway up the hill, he said Motom company is located in Fujian city of Quanzhou Province Economic Development Zone, founded in 1989, although its time is not long, but the business started by the production of trousers, for 8 consecutive years won the national domestic trousers comprehensive market share, market coverage and annual sales of the first title. Before 2008, the trousers expert is the highest frequency of use Motom slogan. In addition, the product quality has also been the focus of Motom brand publicity. A Motom trousers, spread after more than 20000 sewing needle 30, 108 steps, ironing and other content, so that consumers have a certain understanding of Motom product quality. However, the third quarter of