广告编程计划书（Advertising programming book）.doc

广告编程计划书（Advertising programming book） I am in the real estate industry, because of the global financial crisis, the real estate industry is now facing unprecedented challenges. A little careless, a Real Estate Company will collapse, causing a series of chain reactions. So Im more careful and responsible than I used to be. If the company fails, Ill lose my job myself. The gates of fire, adverse impacts to fish, I dont want such a thing to happen to me. After working for so many years, he has worked out his experience and knows where to give up and where to keep it. Recently, the boss asked me to write the real estate advertising planning books, writing procedures and content, I have considered for several days, and finally finished the work, of course, happy. Here is what I write the real estate advertising planning books, writing procedures and content: Writing procedure and content of real estate advertisement planning book Section 1 advertising planning process The so-called advertising planning process, is in the specific operation of the advertisement plan, through the steps of practical, efficient, professional, objective, there are plans to make the objectives of advertisement, advertising strategy, advertising budgets, advertising plan and advertising effectiveness monitoring gradually clear and perfect, eventually forming for operation the planning process. According to the sequence of project promotion, the process of advertising planning can be divided into five steps: customer information stage, job preparation stage, planning operation stage, advertising performance stage and implementation stage. I. information phase of households After contacting with customers, it is the main task of this stage to fully communicate with customers, understand and study customer information in detail: Two, homework preparation stage At this stage, the project leader begins to exercise responsibility for advancing the project, and develops feasible project promotion plan