“i didn’t even know what i was looking for” a qualitative study of the decision-making processes of canadian medical touristsu201c我甚至不知道我在寻找u201c定性研究加拿大医疗游客的决策过程.pdfVIP
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“i didn’t even know what i was looking for” a qualitative study of the decision-making processes of canadian medical touristsu201c我甚至不知道我在寻找u201c定性研究加拿大医疗游客的决策过程
Johnston et al. Globalization and Health 2012, 8:23
/content/8/1/23
RESEARCH Open Access
“I didn’t even know what I was looking for”: A
qualitative study of the decision-making processes
of Canadian medical tourists
Rory Johnston1*, Valorie A Crooks1 and Jeremy Snyder2
Abstract
Background: Medical tourism describes the private purchase and arrangement of medical care by patients across
international borders. Increasing numbers of medical facilities in countries around the world are marketing their services
to a receptive audience of international patients, a phenomenon that has largely been made possible by the growth of
the Internet. The growth of the medical tourism industry has raised numerous concerns around patient safety and global
health equity. In spite of these concerns, there is a lack of empirical research amongst medical tourism stakeholders. One
such gap is a lack of engagement with medical tourists themselves, where there is currently little known about how
medical tourists decide to access care abroad. We address this gap through examining aspects of Canadian medical
tourists’ decision-making processes.
Methods: Semi-structured phone interviews were administered to 32 Canadians who had gone abroad as medical
tourists. Interviews touched on motivations, assessment of risks, information seeking processes, and experiences at home
and abroad. A thematic analysis of the interview transcripts followed.
Results: Three overarching themes emerged from the interviews: ( 1) information sources consulted; (2) motivations,
considerations, and timing; and (3) personal and professional supports drawn upon. Patient testimonials and word of
mouth connections amongst former medical tourists were accessed and relied upon more readily than the advice of
family physicians. Neutral, third-party informatio
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