a cross-sectional study of pandemic influenza health literacy and the effect of a public health campaign大流行性流感的横断面研究健康素质和公共卫生运动的影响.pdfVIP
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a cross-sectional study of pandemic influenza health literacy and the effect of a public health campaign大流行性流感的横断面研究健康素质和公共卫生运动的影响
Jhummon-Mahadnac et al. BMC Research Notes 2012, 5:377
/1756-0500/5/377
RESEARCH ARTICLE Open Access
A cross-sectional study of pandemic influenza
health literacy and the effect of a public health
campaign
1 2* 3
Namrata Devi Jhummon-Mahadnac , Jonathan Knott and Caroline Marshall
Abstract
Background: To ascertain the understanding of 2009 pandemic (H1N1) influenza and relevant infection control
measures in an emergency department population and to assess the effectiveness of education campaigns in
informing the public about the pandemic.
Methods: Questionnaires were administered to patients, visitors, non-clinical staff and volunteers. Data were
collected on knowledge, preventative measures, information sources, attitudes to government and media reporting,
perceived seriousness, behaviour change and intended compliance with future measures. Results were used to
construct an overall knowledge score.
Results: There were 252 participants. Traditional forms of mass media (138 [55%]) remained the principal
information source. Approximately 70% (176) accurately described mode of transmission and recommended
precautions and 68% (175) reported behaviour change because of the pandemic. Gaps in knowledge included
failure to identify certain high risk groups. Recall of government campaigns was significantly associated with a
higher knowledge score. 60% (151) thought that authorities and media had exaggerated the threat; only 40% (101)
would comply with recommended measures in a future pandemic.
Conclusions: The knowledge regarding pandemic influenza was high in this population and positively affected by
official campaigns. Pandemic planning should address knowledge gaps and the impression that authorities had
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