高中英语 Unit1 （Project 第2部分）教案 译林牛津版必修4.docVIP

英语必修4译林牛津Unit 1精品学案（Project 第2部分） ●Project Developing an ad campaign Reading 1. Let’s read the handout‘How do you build an ad campaign?’ Try to find out the main idea of each paragraph. Paragraph 1 the definition of an ad campaign Paragraph 2 what a target audience and how to determine the target audience Paragraph 3 what the ad campaign says Paragraph 4 how to reach the target audience 2.Read the handout carefully to find the answer to the following questions: 1) What do you know about an ad campaign? (An ad campaign is an organized programme of advertisements using various types of ads to a particular audience.) 2) What must you keep in mind when you start a successful advertising campaign? (A clear goal and target audience.) 3) Why do you need to research your audience? (Because the right message needs to be created for right people.) 4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.) 3. Please find out the writing features in a handout so that we will know how to design our own. The writing features of a handout include: brief introduction of subject supporting details conclusion Unit one Advertising project 语言知识解析 1. determine, vt.（及物动词） 1). to decide or settle (a dispute, for example) conclusively and authoritatively. 判定：结论性、权威性地决定或解决（纠纷等） He determined to go. 他决意要去。 I am determined to do better than Mike. 我决心比迈克做得更好。 He determined to go [that he (should) go] at once. 他决心立刻就走。 2). to cause (someone) to come to a conclusion or resolution. 使（某人）得出结论，使得出解决方法 He has not determined what he will study. 他还没有决定学什么。 His advice determined me to drink and smoke no more. 他的劝告使我决定不再抽烟喝酒了。 3). to be the cause of; regulate: 成为…的原因；控制： Demand determines production. 需求决定生产 4). to give direction to: 定向：指出方向： The management committee determines departmental policy. 管理委员会决定各部门的政策 vi.（不及物动词） 1). to reach a decision; resolve.解决，决定：作出决定； They determined on an early start. 他们决定早些