战略管理期末考试资料整理.docVIP

战略管理期末考试资料整理 专业词汇：（30选8） Strategic competitiveness 战略竞争力 Above-average returns 超额利润 Strategic management process 战略管理过程 The industrial organization model 行业组织模型 The resource-based Model 资源基础模型 Vision and Mission 愿景与使命 Stake holders 利益相关者 Industry environment 行业环境 Integration forward 前向整合 competitor analysis 竞争者分析 distribution 配送 Marketing 市场营销 Outsourcing 外包 Competitive rivalry 竞争性对抗 Tactical action 战术性行为 Business-level strategy 业务层战略 Cost leadership strategy 成本领先战略 Differention strategy 差异化战略 Total quality management 全面质量管理 Corporate-level strategy 公司层战略 Levels of diversification 多元化水平 Vertical integration 纵向一体化 Restructuring of Assets 资产重组 Merger 合并 Acquisition 收购 Takeover 接管 International strategy 国际化战略 Global strategy 全球化战略 Transnational strategy 跨国化战略 Cooperative strategy 合作战略 简答题： According to the I/O model,what should a firm do to earn above-aveage returns?(P15) Answer: Study the external environment,especially the industry environment. Locate an industry with high potential for above-avevage returns. Identify the strategy called for by the attractive industry to earn above-average returns. Develop or acquire assets and skills needed to implement the stragery Use the firm’s strengths (its developed or acquired assets and skills) to implement the strategy. What is the external environmental analysis process(four steps)（P30）? Answer: Scanning :Identifying early signals of environmental changes and trends. Monitoring:Detecting meaning through ongoing observations of environmental changes and trends. Forecasting:Developing projection of anticipated outcomes based on monitored changes and trends. Assessing:Determining the timing and importance of environmental changes and trends for firm’s strategies and their management. What is value chain analysis?what does the firm gain when it successfully uses this tool?(P70,P76) Answer: Value chain analysis is used to identify and evaluate the competitive potential of resources and capabilities. By studying their skills re