沃尔玛CNY节后陈列切换指引.pptVIP

CNY后陈列切换指引 Post CNY Transition Guidance Operation 2012 2 每年CNY后，都是商场季节性转换和陈列切换的关键时期。 做好陈列切换工作不仅能够更好的满足顾客需要，同时也能帮助商场在节后很好的延续销售表现，真正做到淡季不淡。 以下是CNY节后主要陈列主题： Post CNY is the key period for seasonal and display transition of store in every year. Ensure great transition work not only satisfies customer’s need, but also helps store to keep good sales performance after CNY, and avoids quite business season. Key feature displays are attached as below: 非食品：Non-food 学讯——文具、日用品等 玩具——电动玩具、毛绒公仔、轮滑/滑板类等 情人节——化妆品、剃须刀、毛绒公仔、情侣装等 书籍——均价书籍特卖，特别推荐国学、菜谱、名著、旅游等书籍。 收纳/除湿——整理箱、真空袋、樟脑丸、吸湿剂、干衣机等 春装 季节性商品清仓——服装、电暖器、电热毯、加湿器等 出游/运动 BTS----stationery, commodity and etc. Toy----electronic toy, plush toy, ride-on tricycle and etc. Valentine’s Day----cosmetic, plush toy, men’s shave, apparel for couple and etc. Book----equal price book feature display, especially sinology, cookbook, masterpieces, travelling book and etc. Drawer Box/Dehumidifier----organizer box, vacuum bag, camphor ball, dehumidifier, dryers and etc. Spring apparel Seasonal item clearance----apparel, electronic heater, automatic blankets, humidifier and etc. Outing/sport 鲜食 Fresh Food 拜年——水果礼盒/礼篮、蛋品礼盒、特色糕点等 元宵节——元宵粉、汤圆馅、糯米等 情人节——小蛋糕、鲜花、情侣果等 Gift for CNY----gift package of fruit and egg, local special cake and etc. Lantern festival----powder and stuffing of dumpling, sticky rice and etc. Valentine’s Day---- small cake, flowers, special fruit for couple and etc. 干货 Grocery 拜年——保健品礼盒、冲饮礼盒、酒礼盒、茶叶礼盒、牛奶礼盒、饮料礼盒、综合礼篮等 元宵节——汤圆、水饺等 情人节——巧克力、红酒等 本地特产——主要推荐给节后返程顾客和外地游客 基本类商品——米、面、油、调味料、均价瓷器等基本的民生类商品 Gift for CNY----gift package of health product, alcohol, tea, milk and beverage, combination gift package and etc. Lantern festival----dumpling and etc. Valentine’s Day----chocolate, wine and etc. Special local food---- recommend to customer who will be work at other place after holiday and tourist. Basic item----rice, flour, oil, sauce, equal price china and etc. 学讯——文具、日用品等 BTS----stationery, commodity and etc. 非食品 Non-Food 玩具——包括