走出企业理念提炼的误区（Go out of the mistaken idea of enterprise concept refining）.doc

走出企业理念提炼的误区（Go out of the mistaken idea of enterprise concept refining） Go out of the mistaken idea of enterprise concept refining Some time ago, I discussed the significance of enterprise philosophy and the basic concepts of corporate culture in the two article, winning the idea of enterprise and revealing the mysterious veil of corporate culture, Today, Id like to share some ideas about refining your business philosophy. As we all know, enterprise concept is the core of enterprise culture and the foundation of enterprise culture education, It is also the soul of enterprise management activities such as guidance, management, marketing and service. The refining of enterprise concept directly affects the quality and effectiveness of enterprise culture. Although in recent years, there are many examples of successful construction of corporate culture in china, But generally speaking, the time passed by the enterprise culture to our country is not very long. It is still in the groping stage at present. Especially, most of the enterprise managers still have a lot of misunderstandings about the corporate culture, Even more do not know how to use professional methods to refine the concept of enterprise, the result is often extracted from the enterprise concept has become an empty slogan and wall culture., As we all know, the concept of enterprise refining inappropriate, it is this enterprise culture is difficult to form the most fundamental reason. First, what is the enterprise idea? We must correctly extract the cultural concept of an enterprise. First of all, we must have a clear and clear understanding of the concept, connotation and relevance of the concept of the enterprise, otherwise it will easily be confused. Taking a look at the concept of enterprise that is refined by domestic enterprises, although all enterprises express different ideas, they generally include enterprise goals, enterprise values, enterprise spirit and enterprise philosophy, Enterprise tenet and