自建终端,给力食品行业（Terminal, awesome food industry）.docVIP

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自建终端,给力食品行业（Terminal, awesome food industry）.doc

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自建终端,给力食品行业（Terminal, awesome food industry）

自建终端,给力食品行业（Terminal, awesome food industry） In December 2010, the contradiction between Carrefour and Master Kong was again intensified. Kangshifu statement directly said Carrefour repeatedly violated the principle of good faith, improve the sales rebate rate, the stock price has nothing to do with the product. Kangshifu, the official said, Carrefour charges as many as 20 items of various brands, far beyond the other retail giant WAL-MART, the company has been in the Carrefour system has been a loss. In this regard, Carrefour said that the two sides should actively negotiate settlement. And once because of high entry costs and Carrefour once friction central enterprises COFCO, is opening its own brand of retail stores, so as to get rid of strong stores terminal dependence. More and more enterprises in the process of sales year after year, encountered a large retail chain terminal rising cost of sales, enterprises have to face the rising fees, barcode fees and other fees, already feel the large retail chain terminal is the chicken ribs, tasteless gesture. I worked with a candy enterprise and a well-known Nanjing local supermarket chain negotiation comes into play, the supermarket store manager clear group headquarters to each stores the task requirements of the stores rose 30% on the cost of the supplier, allow enterprises to accept, but the large retail chain terminal is a very important sales channel for food enterprises, regardless of for enterprise sales contribution or to enhance corporate brand image plays an important role, but if sales do not reach a certain scale, it is difficult to break the breakeven point, to rely heavily on the large retail terminal enterprise, it should reconsider the distribution of channels, to find more suitable for enterprise marketing mode and sales channels. COFCO enterprise opened its own brand retail store is not news, in the food industry to open retail terminal stores had been successful case in 1999, the first laiyifen leisu