芬必得《光爱学校篇》广告分析（Analysis of light and love school advertising Fenbid）.docVIP

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芬必得《光爱学校篇》广告分析（Analysis of light and love school advertising Fenbid）.doc

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芬必得《光爱学校篇》广告分析（Analysis of light and love school advertising Fenbid）

芬必得《光爱学校篇》广告分析（Analysis of light and love school advertising Fenbid） Love school Fenbid advertising analysis 17:41 on Friday November 28, 2008 the ad is about teacher Shi Qinghua adoption of 103 street children, and for their way of self running light and love school, thus in life he was both father and mother also when the teachers deeds. Because of the long-term work hard, the teachers back pain stone made his life more difficult, it is lifted back pain Fenbid stone teacher, so that childrens life is full of sunshine again. We school Fenbid advertising since December 2007 in every TV, followed by reports of newspapers and magazines, television and the Internet on the stone teacher and his children are, of course Everfount donations from around the world. At the same time, advertisers and their agents to SmithKline Beijing Ogilvy so famous. Responsible for the product creative dragon Jackys team won the New York Advertising Festival Grand Prix award last year. It can be said that this is a very successful advertisement. It will have its attractions. I think the feature of this advertisement is that..: 1, the idea is to get out of the OTC model of traditional commercial advertising. Emotional appeal, through the stone teachers true story touched consumers, and found the best combination of commercial advertising and public service points. Enterprise in advertising at the same time, not only promote the stone teacher selfless dedication, and just perfect will timely show the medicinal effect of fenbid. The advertisement fees were donated to the light and love school, such advertising gives people cordial, warm, touching, creative design, Impressive. The brand image of American and Chinese in the audience has also been improved rapidly. 2, through the stone street children and teachers in their school stories as advertising, will relieve pain and relieve the pain of social Fenbid (homeless children) are combined together. The theme of the advertising not only stay in