药店服务理念对药品营销的影响分析论文（Analysis of the influence of drugstore service concept on drug marketing）.docVIP

药店服务理念对药品营销的影响分析论文（Analysis of the influence of drugstore service concept on drug marketing） Analysis of the influence of drugstore service concept on drug marketing Recommended reading: Pharmacy survival and development of the premise is to meet customer demand, therefore, customer satisfaction as the concept of management behavior, in order to maximize customer access and retain customers. Adhering to the customer satisfaction service concept and improving customer satisfaction is one of the basic ways to improve customer delivered value. Customer delivered value theory shows that money Key words: pharmacy service concept; drug retail market; price competition Abstract: Objective: to provide reference for retail drugstores to participate in market competition. Methods: the theory of customer satisfaction and customer delivered value were analyzed, and the ways to improve customer delivered value were discussed. Results and conclusion: reducing the price of money is only one of the many ways in which pharmacies improve customer satisfaction. Pharmacies should analyze the factors that affect customer delivered value and make correct marketing decisions. At present, drugstore management has entered the era of meager profit, the medicine retail market price war to break the original balance of the market, which is a direct result of pharmacy profitability decline, which makes the survival and development of space pharmacy is threatened. Therefore, according to what kind of service concept the drugstore guides its management behavior, so as to improve its profit level and competition ability, it is an urgent problem to be solved in the current fierce competition in the pharmaceutical retail market. This article intends to discuss this. First, the pharmacy service concept based on customer satisfaction Any business conduct is always influenced and dominated by some service thought or consciousness. This service idea, service thought and service consciousness are called