营销短腿让鲁酒复兴等待宣言（Marketing short let Lu wine Renaissance for declaration）.docVIP

营销短腿让鲁酒复兴等待宣言（Marketing short let Lu wine Renaissance for declaration） In recent years, there has been a loud clamor about the revival of Lu gong. As the leader of Lu wine Renaissance, Zhang Lu first legion of wine enterprises also have its respective, arrayed, right. I believe that the overall rise of Lu wine section is allow all doubt very refreshing, but the lack of bright spots. That is to say, as of now, a splintering of potential in the province of Shandong wine, there is no real sense of leading enterprises (or brand), so that the Renaissance has become a reality, but not on behalf of the leading enterprises of Shandong liquor declaration, become the Lu wine Renaissance sigh. In the long time of Lu wine enterprises in-depth study found that Shandong liquor companies have a common weakness, that is the marketing generally do not pay attention to, especially the lack of marketing planning system, although most enterprises have been restructuring, but the planned economy under the state system work style and operation habits still It is quite common for performance. The most obvious is that in the era of brand communication is still a sellers market, or wandering in front of a buyers market, the individual enterprises focus on marketing, but also mechanically chasing the western those mature marketing theory, and not very well with the actual enterprise and Chinese conditions and the combination of market, although has become a place of giant however, to some extent marketing short legs disabled, so that big boss long time cannot win, Lu wine Renaissance Declaration pending. First, the confusion of signs Who is the leader of Lu wine enterprises? When it comes to leading enterprises (or brands), it involves a logo problem, that is, how can it be regarded as a symbol of the revival of liquor enterprises (or brands)? Which enterprises are qualified and have the strength to be the leading leader of Lu liquor, and will the leading Lu liquor enter the first camp of Ch