营销观念的市场创新（Market innovation of marketing concept）.docVIP

营销观念的市场创新（Market innovation of marketing concept） Marketing is the discipline of how firms discover, create, and deliver value to meet the needs of certain target markets and achieve profits at the same time. Marketing is used to identify the needs that are not met, define and measure the size and profit potential of the target market, and identify the market segments that best fit into the enterprise and the market offerings that fit the segment. What are the main concepts used in marketing? Including market segmentation, target market selection (segmentation) (targeting), (positioning), (needs), desire (wants) (demand), market demand, supply of goods (offerings), (brands), brand value and satisfaction (value and satisfaction), the exchange (exchange), Trading (transaction) the relationship between, and network (relationships and networks), marketing channel (Marketing Channel), supply chain (supply chain) and competition (competition) (Marketing Environment), the marketing environment and marketing planning scheme (Marketing / programs). These terms form the lexicon of marketing careers. The main process includes: (1) marketing opportunity identification (opportunity identification); (2) new product development (new product development); (3) to attract customers (customer attraction); (4) customer retention, loyalty (customer retention and loyalty building); (5) Order (order fulfillment). These processes can be handled well, and marketing is usually successful. If there is a problem in any link, the enterprise will face a crisis of survival. Fixed principles in marketing: ? respect for the central position of consumers, competitors and distributors in the formulation of marketing strategies. Market segmentation of each market, select the best market segments according to the strength and goals of the company. For each target market, select market segments, study customer needs, perceptions, preferences, and purchase processes. ? gain an advantage in the target mar