营销故事牧羊人、绳子与羊（Marketing stories, shepherds, ropes and sheep）.docVIP

营销故事牧羊人、绳子与羊（Marketing stories, shepherds, ropes and sheep） Marketing story: the shepherd, and the sheep.Txt31 rope under the rock cliffs on the grass to teach us strong, wild lily to teach us, mountain pine teach us hard rain, cold nitens teach us to meet the snow. There is a story: the shepherd drove the sheep through the street. The passer-by said, shepherd, the sheep follow you because you are holding it with ropes. If you untie the rope, the sheep must have run away.. Then the shepherds rope is strange, the sheep still with the shepherd in neither fast nor slow. Then the Shepherd said, it does not run because I feed it every day, feed it and drink it, even if there is no rope, it will follow me.. The solution: Part I - the essence of brand strategy Today is an age of information explosion, and information is attacking the target consumer groups at different levels, angles and different circumstances! The spread of information has become an important problem that enterprises must face, such as the spread of product brand, the tactics of advertising combination, brand establishment and brand loyalty. When a strategy is initially determined, the important thing is not the strategy itself, but the means and the means to implement it. In many cases, we do not lack strategy, nor do we lack the eye for strategic discovery, but the lack of a strategy. Like the shepherd and the sheep, if the shepherds strategy is let the sheep faithfully follow him, then what is the way to achieve this strategy? Is it rope catching or fodder feeding? In the era of information explosion, what is the core factor of creating a brand? Or to develop a brand development strategy, its essence depends on what, the way to use what? I always feel that our brand building and the whole set of brand planning concepts and understanding are different from those of the market. This difference is reflected in the more rope, and also ignore the hidden rope under the more important fodder.. Still take the