营销葡萄酒（Marketing wine）.docVIP

营销葡萄酒（Marketing wine） First, market-oriented, marketing to keep up with At the beginning of Spring Festival, the calling and long awaited China grape wine making technical specification has been officially implemented. Standard setting is meticulous and careful, and the interpretation standard is clear. Although there will be experts who have different opinions, it is much better to have standards than without standards. At least from the wine raw materials, grape cultivation, until the wine brewing, bottling complete, there is a law, the leader of the no more chaos prophecy is expected to achieve the dawn. However, economics common sense tells us, each link of above all has a common characteristic in wine sale whole process --- need is input, produce cost. As the process advances, more and more benefits are expected to return to the enterprise. Cost input is not chaos, the solution is to reduce blindness and waste, improve resource utilization, and establish a good basis for profitable carriers. It can not solve the subsequent process, marketing, profit links, this adventure jump confusion. Our business practitioners all if unable to extricate themselves from the product oriented wishful thinking, from a strategic and tactical real equal emphasis on market-oriented, consumer oriented; so in the new year in disorder and even caused confusion in the market occupy a space for one person and miss the opportunity to mature. The domestic liquor industry has shown great attention to the marketing system, model and implementation in the dramatic decline in its performance year by year. We know that the liquor is the quintessence of Chinese culture, its cultural germination in China. It is rooted in the local consumer market, the market competition is mainly between the same fellow brothers. And we are now involved in the Wine market, although some experts say Wine ancestor is China, but it is undeniable that the mainstream market is foreign culture, carry forward their sur