蓝海战略不是诺亚方舟--兼论中国企业核心竞争力的打造（Blue ocean strategy is not Noahs Ark -- Also on the construction of the core competitiveness of Chinese Enterprises）.docVIP

蓝海战略不是诺亚方舟--兼论中国企业核心竞争力的打造（Blue ocean strategy is not Noahs Ark -- Also on the construction of the core competitiveness of Chinese Enterprises） In the context of global market competition, the construction of core competitiveness of Chinese enterprises has increasingly become the key to the rise and fall of national power. Although China has begun to emerge more and more of the worlds leading enterprises and even the worlds first giants, but on the whole, it is an indisputable fact that the competitiveness of Chinese enterprises is generally weak. According to the investigation and evaluation on the international competitiveness of 46 countries in 1999, Lausanne International Institute for Management Development, Chinese large industrial enterprise management competitiveness, productivity competitiveness and environmental competitiveness are ranked in fortieth place, in the backward position; and competitiveness ranked thirty-first, resource competitiveness ranked thirty-ninth, competitiveness of enterprise culture in general level, and the influencing factors in the government competition in forty-second place. Although the survey was as early as a few years ago, it is obvious that the pattern has not undergone disruptive changes, so the surveys representativeness is very obvious. The shift you even I die market battle, lack of competitive advantage China enterprises feel the living environment of the grim. Therefore, when W. Qian Jin and Renee Moborne two scholars creatively put forward the Blue Ocean Strategy, the domestic business community almost no resistance to become passionate supporters. The reason is very simple, for the enterprise, the most worried thing is always great pressure to face market competition. The blue ocean is a conceited and did not consider rival territory. So the big picture can not help people too wonderful for words, like a flock of ducks? The blue ocean strategy show a picture of the development of the inner desire to take on an altog