西方设计史（Western Design History）.docVIP

西方设计史（Western Design History） Chapter 1 1, compare the similarities and differences between arts and crafts design and modern design The difference: the traditional arts and crafts is a manual technique as the main characteristics of the categories, established on the basis of agricultural farming, with obvious characteristics of the times, some skilled craftsmen in the masters experience and skills, make some handicrafts, convey the Tao thought tradition, also known as the practical process. Arts and crafts are directly controlled by material materials and production techniques, with distinctive style and national characteristics. Modern art design is a combination of art and design, it not only the characteristics of the technology, but also into the modern scientific and technological achievements, their strong sense of innovation, the development trend is diversified, aesthetic complex, is a combination of technology and beauty. If traditional crafts are based on handwork, then modern art design is based on industry. Contact: modern art design field than the traditional arts and crafts to large, and contains the traditional arts and crafts in some aspects, traditional arts and crafts also gradually blending the power of science and technology on the inside, the two can be regarded as the inevitable result of historical development and progress, whether it is modern art design or traditional arts and crafts. Is the embodiment of human life and spiritual needs, different value orientation, they are the symbol of beauty, art symbol. Art is characterized by its image, subjectivity and aesthetics, and these characteristics are a good expression of the link between the two, in short, it is to achieve the true, good, beautiful and more humane. 2, discuss the composition of modern design A type of modern design, according to different purposes, can be divided into: Visual Communication Design (including font design, logo design, illustration design, advertising design,