规避广告负面效应的四个关键点（Four key points to avoid the negative effects of advertisement）.docVIP

规避广告负面效应的四个关键点（Four key points to avoid the negative effects of advertisement） The effect of advertising depends to a great extent on the combination of advertising creation and design, the choice of advertising media, the arrangement of advertising time and location, and so on. A combination of proper and reasonable design can achieve the desired effect of publicity, communication between company and customer contact, obtain the ideal economic benefit; otherwise counterproductive, not only to the The loss outweighs the gain., due to the publicity and promotion, reputation, image and so on, but will make the consumer backlash behavior leads to negative effects. Negative effects cause Subject design inappropriate. To establish the image and reputation based advertising or promotional corporate history or promote their strength; to compete with their peers based advertising, or listing the superior function of the product or service quality of the characteristics; to satisfy a demand based advertising, is as far as it can, spare no effort, a prominent so, at a glance. Some advertisements but confuse people talking. If a winery in the high price of CCTV prime time advertising rights, then to the s itself, the Wang in the name of advertising. People one would like to know, Wang is huataijiaqian bid to buy, and product quality is not necessarily linked. On the contrary, such a high promotional costs can only be passed on to consumers, it is in the long run. This propaganda theme (s) what is the impression to consumers? What effect did you get? Also, for some time, many advertisements have been listed in advertisements, such as factory director, manager, chairman and so on, How to advertise to those who wanted to let users know your name? Or want to advertise its products? These ads can only benefit advertisers or advertising media, and make their leaders famous while smiling and putting money in their own pockets. Improper copy design. Good copy, concise and comprehensiv