王老吉功能性定位带来的四大品牌软肋（Wang Laoji four major brands brought about by functional positioning）.docVIP

王老吉功能性定位带来的四大品牌软肋（Wang Laoji four major brands brought about by functional positioning） A fear of angry drink Wang Laoji very popular on both sides of the Changjiang River with its clear, functional positioning, the Wang Laoji sales rose from one hundred million, five hundred million, one billion line, Wang Laoji also seems to have become synonymous with the herbal tea, make a multi-year regional brand has become a well-known National brands. Is the brand positioning function, let Wang Laoji in a short time Alice opened the market, creating a marketing miracle, but with the passage of time, th