表格二之2.docVIP

表格二之2 企業模式革新 (Business Model Revolutions) 課程研發說明 Table of Contents General Information 3 Objectives 3 Class Contract 4 Topics of Case Studies 4 Class Schedule 4 Learning Materials 5 Grading Policy 5 Time/Schedule 5 Note 5 企業模式革新 (Business Model Revolutions) General Information Course No.:741 ooooo Date: Feb, 2012 ~ June, 2012 Time: Wed 9:10am-12:10pm Venue: 管理學院二號館303 Faculty and Teaching Assistants Name Role Tel e-mail 研究室 游張松 Chang-Sung Yu Teacher 02-3366-1044 yucs@ntu.edu.tw 管院二館1109室 Objectives Learning objectives: Explores business model revolutions via case studies and theoretical (innovations/AOTI, VPAS, VCC, partnership game theory…) reasoning as follows: Vision-opportunities: reveals the business environmental changes Positioning-the way of Business and differentiations: the role play positioning Analysis-potential alliance partners: analyzes the industrial eco-system Strategy-the business model: the cash streams (where money comes?), the startup strategy, the growth potentials/limits Some of you may have taken the “Innovations and Marketing (TM)” course whose focuses are on technology innovations and innovative product marketing. It is believed that technology innovation(TI) is a key factor to business success. An interesting question: Do the business leaders always win by technology superiority? In fact, business model (BM) is of far more impacts on business long term success and hence more important. That is why we offer this “Business Model Revolutions (BMR)” course. This “Business Model Revolutions” course investigates the successful businesses with focuses mainly on (high level) CEO decisions on BM differentiation and eco-systems partnership alliances which lead to industrial revolutions. Therefore, business model analysis and innovation identifications are the main focuses in this course. (Hence, NO technology background is required). This course provides revolution cases for explorations, and also provides the theories needed for the