对于颜色中西文化差异_英文版.ppt

The different use of color in China and Western Black White Yellow Red Black : In western, black symbolizes devil, evil, pain and misfortune so it is called “the dead color”（死色） Example: “a blackvillian”（大坏蛋） “black words”（不吉利的话） “ ablack letter day” （凶日） black —hearted（歹毒的） Black : In China, black is always connected with bad things, disaster. Black symbolizes disaster here. Example: “reactionary gang” (黑帮) “black market”(黑市) “smuggled goods”(黑货) “blacklist”(黑名单). White: In western, white symbolizes God, angel, happiness and goodness. Example: “white hands”（公正廉洁的） “a white day” （ 吉日） days marked with a white stone（幸福的日子） White: In the use of Chinese, white usually contains for nothing, look down on and useless. Example: “no use”(白搭) “go to waste”(白费) “supercilious look”(白眼) Yellow: In traditional culture of China, yellow is “the color of emperor” (帝王之色). Example: “bright yellow”(黄灿灿) “glistening yellow”(黄澄澄) “a lucky day”(黄道吉日) Yellow: Yellow in the western has failed to enjoy such a courtesy. In English culture, yellow is often connected with dejected, sick. Example: “ yellow—dog ”（卑劣的人） yellow—livered （胆小的）yellow looks（阴沉多疑的神色） Red: In western, red is always stand for cruel, disaster, bloody. Example: “red hands ”（杀人的手） “be caught red—handed”（当场被捕） “red—headed ”（狂怒的） red—light district（红灯区） Red: In China, red is in the name of happy, success, lucky and loyal, which uses frequently. Example: “red flag”(红旗) “the Red Army”(红军) “red political powe