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* * * What are the real costs of Card Not Present Fraud? The first and most obvious is LOST SALES to the merchants. Fraudsters can affect good customers by testing their cards – match a known fraud pattern and subsequent transactions are denied Rejecting third party sales as risk prone – e.g., billing address does not match the shipping address. May be forced to turn away cross-border transactions from high-risk destinations because you have no good way to manage the risk. There may also be legitimate customers located in high risk areas but without the right detection tools, risk may b