拍拍cps（Pat CPS）.doc

拍拍cps（Pat CPS） CPS FAQ 2011-10-14 11:32:22 1 what is patting CPS? 1.1 what is CPS? CPS (cost per sale) is a paid advertising model. 1.2 CPS benefits? 1., increase advertising coverage, expand brand awareness, enhance user awareness of the shop; 2., increase the commodity exposure rate, the user reached a high rate of touch; 3., the transaction pays again, the risk is small, cost-effective (no effect, no money); 1.3 charges? With the transaction, only to receive CPS advertising promotion costs, according to the commission rate and payment of commodity prices at a single time commission. The price of the goods does not include shipping charges. Commission = commodity price * commission ratio For example, at 17:00 p.m. on August 23rd, a store sold two T-shirts through the CPS drainage, and the promotion fee = the actual commission price of the actual paid commodity price Note: commission rate shall be calculated according to the commission rate at the next time How is the promotion of 1.4 CPS? Users click outside the station to display advertising, enter the pat sale, in addition to focus on advertising products, will also display similar to other CPS products, so that more quality goods have the opportunity to appear in front of buyers. By providing a wide range of optional products, the probability of increasing the users locking target, thereby enhancing the conversion rate, brings tangible benefits to the seller. Where is the 1.5 CPS advertising show? Currently, in the citys personal center, the lower end of the ads display CPS ads (Figure 1, red box), URL:/user/profile.htm, click to enter the CPS portal. More external sites will be introduced in the second half of this year; Figure 1. advertising outside of CPS station 1.6 which sellers can set up CPS display ads? At present, the seller does not need to set up ads displayed outside the station, the system automatically from the straight through the car advertising, advertising shows in the station outside the site