日本童装市场记叙（Japanese childrens wear market narrative）.doc

日本童装市场记叙（Japanese childrens wear market narrative） Japanese childrens wear market narrative Japan has a small territory with a population of more than 100 million, and the density of the four islands is quite high. Japanese children (under the age of 15) population of 183 billion 400 million, accounting for 14.4% of the total population, relatively speaking, the market is still relatively broad. The Japanese childrens wear market shrank after a bubble economy in the mid - 1990s, and the market was once at an end, but now there are signs of recovery. However, industry experts are predicting a slight drop in market value as new baby numbers are falling and prices are falling. On the whole, however, the market for childrens wear is still huge. Market Overview Basically, the Japanese childrens wear market can be divided into two parts: the cheap childrens clothing market and the high priced childrens clothing market. In Japan, over the last two years, a large number of low-priced retail chains have sprung up in Japan, and they also run childrens clothing. Parents buy daily clothes for a family and buy them in these cheap chain stores. As a result, the market value of childrens clothing market may decline. At the same time, the purchase of high priced childrens clothing in order to give gifts in many cases, if parents appreciate a childs clothing, and that the price is reasonable, will buy such high-quality design, unique childrens clothing. Generally, the Japanese believe that the design of childrens clothing imported from Europe and America is unique, colorful and exquisite workmanship. Japanese buy kids sometimes because the children look very cute, sometimes because of their design efforts at home, these children are often higher than those imported from Asian countries, childrens price, but because the advantages of design and quality is affected by the Japanese parents welcome. In Japan, many garment manufacturers usually act as producers and wholesalers. They cont