晃过天空2011方案（Go past the sky 2011）.docVIP

晃过天空2011方案（Go past the sky 2011） Go past the sky 2011 This paper contributes to Argentina through tears FANGNENG AD. Catalog Introduction of activity, activity framework, activity flow Detailed rules for ground activities, media projects PEAK campus marketing 2011 Campus UBL Basketball League promotion program (WuHan Railway Station) FANGNENG AD. Event presentation Beijing Shenyang Jinan, Zhengzhou, Chongqing, Nanjing, Jiyuan, Suzhou, Shanghai, Hefei, Hangzhou Wuhan, Changsha Activities: 2011 PEAK UBL campus basketball league activities: October 2011 - December 2011 Wenzhou, Fuzhou Guangzhou, Dongguan, Shenzhen background: continuation of the 2010 PEAK mens Basketball World Championships, love basketball together CUBA campus UBL Basketball League will be affected with the PEAK sports brand Force into every city in various colleges and universities, the high level basketball game exchange, through high street basketball performances, through basketball activities, build a face-to-face communication bridge for basketball fans and corporate brand. Number of schools: the number of schools to be determined: 16 / City note: the programme is temporarily based on WuHan Railway Station FANGNENG AD. Objective: through third wave activity, Dianmianjiege, heat followed the PEAK World Championship event, combined with PEAK, the campus basketball, the relationship between the three, build PEAK basketball personalized network platform, and with the effective promotion of the ground to pull the network terminal sales, combining online and offline, the formation of integrated marketing planning. 1 STEP 2 STEP 3 STEP 4 STEP Self perfection Online collaboration Strengthen cooperation with portal C2C website, establish all kinds of mall. To cater to every netizens spending habits ground drift Data recovery For the 2011 plan to open a special layout of PEAK, emphasizing the interaction between fans. Meanwhile, a strong implant PEAK online shopping information. We will strengthen coopera