沃尔玛在华发展山姆会员商店（WAL-MART develops Sam member store in China）.docVIP

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沃尔玛在华发展山姆会员商店（WAL-MART develops Sam member store in China）.doc

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沃尔玛在华发展山姆会员商店（WAL-MART develops Sam member store in China）

沃尔玛在华发展山姆会员商店（WAL-MART develops Sam member store in China） WAL-MART develops Sam member store in China Strictly speaking, China is located on the outskirts of the capital Sam member store (Sam s Club) is not a free bus service (drive-through) shopping, but almost all the customers patronize here are driving. And they are willing to pay 175 yuan (US $30) for a bag of cranberry imported from massachusetts. The Sam member store is a warehouse style discount supermarket operated by WAL-MART (Walmart). In response to the stagnant sales growth in the United States, an important measure taken by WAL-MART is to expand its Sam member store chain to the world. In China, when Sams stores are expanding, they aim at the increasingly affluent consumers in Chinas first tier cities. This is part of WAL-MARTs efforts to restructure its operations in china. In recent years, WAL-MARTs investment in China has been poor, and a series of mistakes have taken place in the process of rapid expansion. The expansion of Sams member stores also takes advantage of a major trend that is changing Chinese spending habits: the rapid growth of Chinas car market. During a visit to a Beijing two Sams club stores, WAL-MART CEO Gao Fulan Chinese (Greg Foran) said: Sam member store shoppers, about 90% is to drive, and in the WAL-MART supermarket, drive to the customer ratio is only 10%. These people may come to Sams store only once a month, but they buy enough for a month at a time...... At Sams member store, shoppers are shopping at a relatively low frequency, But the price in each basket is far more than that of the ordinary supermarket. WAL-MART has about 400 stores in china. The company recently announced that it plans to close 15 to 30 stores, some of which have poor location or layout, so that they regret the decision. In addition, the company plans to restart expansion strategy, opening 110 new stores. There are some shop plans to shut down the reason is that these stores and trust Mart (Trust-mart