渠道决定成败-服装企业如何构建销售渠道（Channels determine success or failure - how apparel companies build sales channels）.docVIP

渠道决定成败-服装企业如何构建销售渠道（Channels determine success or failure - how apparel companies build sales channels） One of a series of marketing United wisdom Southern China branch Huang Yan, Bai Yan Who has mastered the channel, who has mastered the market, this sentence, after countless tests in all sectors, is the case, clothing enterprises are the same. Have mastered the channel, also mastered the market. Clothing industry is a typical dumbbell structure, brand and marketing are dumbbells at both ends. For the vast majority of domestic clothing enterprises, perfect and stable sales channels are the basis of all marketing activities. For the apparel industry and fast consumer goods to the channel is not the same, fast consumable channels are basically controlled in the hands of the enterprise, the enterprise has a large number of sales personnel market maintenance and management, especially some well-known enterprises, such as Coca-Cola, Kangshifu, dealers have basically become a logistics provider, only assume logistics the distribution of work, and even many large retail systems have been received by the direct business. The local daily chemical enterprises have set up several hundred branches in China for direct business. Compared with the FMCG, apparel enterprises dependence on the channel is very obvious, they mainly rely on the agents, dealers at the provincial level the operation of the market, although some enterprises have set up direct stores, but it is also because their financial strength, management ability, human resources situation of slow progress. How can apparel enterprises build their own sales channels? How can we build sales channels quickly and at a low cost? What issues should we take into account when building sales channels? How should we manage after the completion of the construction? I think thats what all the people in the clothing industry are thinking about. Channel analysis The art of war cloud the enemy, know yourself, the mall is war, war is