新加坡医疗旅游市场的分析研究.pdfVIP

新加坡医疗旅游市场研究 摘 要 近年来，欧美发达国家病患者为节省医疗费用或因国内治疗排期太 远，纷纷到亚洲国家寻找价格低廉、质量上乘的医疗服务，从而带动了 亚洲医疗旅游市场的发展。同时，新加坡也以其在亚洲领先的医疗保健 服务，全力发展医疗旅游，并设为战略手段之一，来实现重组经济扩大 服务性产业。新加坡定下2012 年吸引100 万名外国病患的战略目标。 本文主要研究新加坡的医疗旅游市场，分别探讨医疗旅游市场在亚 洲的发展、医疗旅游对新加坡的战略意义、医疗旅游客源市场、医疗旅 游的亚洲竞争国家对手和新加坡医疗旅游的营销策略。 本文对亚洲医疗旅游的需求及供给市场做了分析。为了确保亚洲医 疗旅游是一个有长期需求市场的产业，本文分析医疗旅游客源市场如美 国、英国和亚洲部分国家的病患出国求诊的种种推动因素，并了解其市 场容量。在供给一端，除了新加坡外，许多亚洲国家如泰国、印度和马 来西亚也已在纷纷觊觎医疗旅游带来的经济利益，并建立了颇具规模的 产业。本文逐个分析上述国家在医疗旅游业的发展状况，并做了 SWOT 分析。 最后，通过对近几年新加坡医疗旅游市场的收支及数量的剖析，再 参照之前对新加坡及其他亚洲国家的医疗旅游业分析，本文探讨了新加 坡医疗旅游的4P 营销组合的问题并提供相对应策略。 关键词：医疗旅游，市场分析，SWOT 分析，4P 营销组合 SINGAPORE MEDICAL TOURISM MARKET STUDY ABSTRACT In the recent years, it is observed that sick patients originating from America and Europe who are either concerned with rising medical costs or long surgery waiting times, are increasingly attracted to Asias high quality, low cost medical care proposition. This gives rise to the growth of medical tourism in Asia. Singapore, which currently enjoys the leadership position for healthcare provisioning in Asia, intends to leverage this position to ride the medical tourism wave, mainly as part of its strategic intent to restructure its economy into one that is more services-based. To this end, Singapore has set for itself the goal of attracting 1 million medical tourists by year 2012. This dissertation primarily studies Singapores medical tourism market, and delves into key topics such as: The growth of medical tourism in Asia; the strategic imperative of medical tourism to Singapore; the international outbound patients market; medical tourism competition in Asia; and Singapores medical tourism marketing strategies. This dissertation studies the Asia medical tourism market from both the demand and s