新商务英语写作教程课件-unit 2.pptxVIP

;;;Read the following passage and learn about the business memo.; First of all, business memos are used to solve problem and keep “memory”. They solveproblems either by informing the reader about new information, like policy changes, price increases, etc., or by persuading the reader to take an action, such as attending a meeting, using less paper, or changing a current production procedure. Regardless of the specific goal, memos are most effective when they connect the purpose of the writer with the interests and needs of the reader.; Another purpose of memos is to be filed up as part of an organization’s “memory”. Memos are often the first documents gathered in legal cases and policy disputes with organizations. Even though the primary audience, purpose, and your role in writing a memo might well defined, keep in mind the broader implications of the memo as a document representing you, relationships within an organization, and the organization itself.; To begin with, the heading has four parts: TO, FROM, DATE and SUBJECT. They can be placed in vertical or horizontal order. In addition, the body can be divided into four sections: opening segment, summary segment, discussion segment and close segments in formal and complicated memos.; 1) The purpose of a memo is usually found in the opening paragraph and is presented inthree parts: The context and problem, the specific assignment or task, and the purpose of the memo. 2) If your memo is longer than a page, you may want to include a separate summary segment. This segment provides a brief statement of the key recommendations you have reached. These will help your reader understand the key points of the memo immediately. This segment may also include references to methods and sources you have used in your research, but remember to keep it brief. 3) The discussion segments are the parts in which you get to include all the details that support your ideas. 4) After the reader has absorbed all of your