芭比馒头创业金（Bobbi steamed bun）.docVIP

芭比馒头创业金（Bobbi steamed bun） Small buns, big business, Bobby buns, how to sell to 1 billion (Chart)? Release time: 2013-01-25 Everyone has bought baozi in the baozi shop, but have you considered how much benefit the baozi shop can produce in one year? Bobby bread from Shanghai made a big deal with the traditional little stuffed bun. In 2012, its total business volume amounted to RMB 700 million yuan, and it is expected to exceed 1 billion yuan by 2012. Chairman Liu Huipings plan is 5 years, sales exceeded 3 billion, the number of stores reached 3000. As a traditional Chinese breakfast food, steamed buns and steamed buns are often found in scattered roadside or community breakfast shops. Most of them are self-employed, with different tastes, no scale, not to mention brand management. The success of Bobby steamed bun is that it made breakfast steamed stuffed bun made familiar brand, and realized standardization and chain operation. In the breakfast takeaway business model, there is no other brand to achieve such scale, Bobby is the industry leader worthy of the name. Liu Huipings entrepreneurial path is not smooth sailing. He came from Anhui and left his hometown for pastry business before he was 20 years old. The business began to be bleak because of lack of management experience. In 1998, he came to Shanghai, continue to make noodles, at first, the situation is not good, the shop opened, closed, closed and opened. But he has not given up, has been improved formula and summarize the experience, until 2001, the year of accumulated experience to see the obvious effect, Nanjing road snack shop gradually fire up and out of the second, third store in 2002. In 2003, Bobby bread was born. Liu Huiping in the year to determine the brand, chain of business ideas. The idea comes from his thoughts on McDonalds and KFC. McDonalds and KFC are nothing more than hamburgers and coke. It can do chains around the world.. Chinas steamed buns are no worse than burgers, so they can be brand