认知盈余（Cognitive surplus）.docVIP

认知盈余（Cognitive surplus） Why is cognitive surplus happening now? What are the conditions for cognitive surplus? Means (how to do): 1. in the absence of the appropriate technology environment, people put a lot of time into television. 2. people dont want to record phone numbers, but they have to. Now you can save the number on your cell phone, which saves people a lot of time, cost and energy cost. 3. the worlds educated population accumulates more than one trillion of the free time each year, as well as the invention and diffusion of public media. It has led to a surplus of human time to become a shared global resource and to use them through the design of new ways of participation and sharing. 4. tools give us greater possibilities Motivation (why?) People naturally like to interact, share, and cooperate (even if they contribute, pay time or money) A job where external motivation will expel internal motivation. Internal motivation often comes from autonomy and sense of competence, which is most likely to be competent when the difficulty of work is on the edge of ones ability. In addition, people also like to create something that is more meaningful than simply consuming. In addition to personal motivation, people also have social motivations: to connect members and to share, to be generous. Social motivation, due to the presence of the Internet, leads to a sustained increase in the cost of sharing and discovering the companion. People to sacrifice their own interests and sense of Justice: in the ultimatum game, only when the proposer and responder, the relationship is 1VN, take advantage of that one party will allocate a proportion of 9:1, and at other times, usually close to the injustice of 5:5 - penalty opponents, will get pleasure, which is enough to get a small amount of money because more than accept unfair treatment of pleasure (personal cost, but may bring benefits to ensure social fairness and justice) How should motivation theory be applied? 1. person card