问题之树——指引新渠道开启的思路（The tree of problems -- the train of thought for guiding the opening of new channels）.docVIP

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2017-09-21 发布于河南
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问题之树——指引新渠道开启的思路（The tree of problems -- the train of thought for guiding the opening of new channels）.doc

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问题之树——指引新渠道开启的思路（The tree of problems -- the train of thought for guiding the opening of new channels）

问题之树——指引新渠道开启的思路（The tree of problems -- the train of thought for guiding the opening of new channels） Although the development of new channels has not been able to open the situation in previous years, the company still decided to persevere. This is a world-renowned image enterprise, and the terminal retail channel is regarded as the lifeblood of the enterprise. Color printing network stores, supermarkets, photo gallery is currently the main manufacturers of terminal channels, the current increasingly saturated. In addition there are a large number of traditional channel force, for example: community convenience stores, small supermarkets, tourist attractions such as point of sale, mainly from some supply wholesalers, insufficient coverage, blank, price chaos, fake goods in cross. The companys headquarters said: these types of retail outlets have great potential and are one of the important sources of future market growth, but they are far from being tapped at present.. In order to eventually develop into a long-term, stable and controllable channels, in the new year, the company headquarters decided to carry out. Xin Lu has just come to this large company, as the Commissioner of the factory, responsible for the channel development of the 5 provinces in the area. His main work is actually making regional development plan, the integration and utilization of two kinds of resources (market cost + the companys sales staff and distributors sales staff, that is simple: money + person) to complete the companys channel development target. Dealers are frontline personnel in the market, responsible for terminal customer visits, orders, delivery, display, promotion, execution, etc.. The companys sales staff is small, usually a province is 2-3, responsible for the management of their comprehensive dealer business. Xin Lu originally engaged in market work in Coca-Cola for many years. As everyone knows, the retail terminal capacity of Coca-Cola in the world, as a point of sale t