隐形广告作业（Invisible advertising）.docVIP

隐形广告作业（Invisible advertising） In modern society, advertisements are pervasive, and people are bombarded with advertisements all the time. All kinds of planes and electronic advertisements are like ghosts, which are accompanied by people. According to statistics, a person has access to about 3000 advertising messages every day. As business owners frantically smash ads to consumers, consumers criticism of the traditional ads is loud and steep. When the traditional advertising effect has been questioned by more and more, Madison street advertising elite another battle, the product information into movie form, has created a new mode of operation: hidden advertising advertising. The Recessive Ads also called perceived advertising placement advertising or valve, to goods or on behalf of the visual symbols, the brand trademark or service tools even services strategically into media content, to become part of the content, let the audience left the commodity brand image, and then broadcast in media market to the purpose of commodity marketing. Simply speaking, it is a non advertising form of product information unknowingly passed to the audience, in order to achieve the wind sneaked into the night, moisten things silently realm of communication. The history of invisible advertising A lot of the view: early hidden ads mostly appeared in movies. Hidden advertising foreign well documented first appeared in Hepburn and Henglaifu especially Katherine?? in 1951 Bogart starred as African Queen, the film was showing Gordon gin trademark. The most famous recessive advertisement in history appeared in Spielbergs film alien in 1982. The owner used a chocolate bean called Rees to attract aliens into the house. Alien is a milestone, after the American film and television drama hidden advertising more and more. Film placement in our country started late, endless is Chinas earliest emergence of implantable advertising films. After the heavyweight in the MITSUBISHI brand appear mobile phone