新品上市时,渠道与终端如何联动促销（When new products are on the market, how can the channels and terminals be linked and promoted）.docVIP

新品上市时,渠道与终端如何联动促销（When new products are on the market, how can the channels and terminals be linked and promoted） New listing is one of the focuses of enterprise marketing work. In the past, we often see the terminal performance of new products listed, and seldom discuss how the channels and terminals move together to promote sales. In fact, for new products, the new listing of the market, the first problem facing is how to conduct promotions or promotions for channels. Then is the product promotion and promotion work in the terminal. Therefore, this article from the point of view of the combination of channels and terminals, focuses on how to promote new product promotion channel and the promotion of terminal bundling: 1., explain: enterprises in order to improve market competitiveness, establish brand image, improve operating profits, and achieve sales goals, so as to continue to develop new products above the citys various promotional activities. As a result of the promotion of new products, promotional activities are rarely carried out in a single form, therefore, the promotion of new products involved in the promotion of more means of promotion. Departments involved need to manage more complicated processes. In general, new product listing is one of the most common and the most investment promotion methods in enterprise promotion activities. New listing, promotion, promotion is a systematic and integrated promotion activity. Resources needed to integrate the various departments of the marketing system. In the combination of sales promotion means, new product promotion can be combined with all channel promotion methods. 2. general mode of operation 1) time point selection: 3-5 months early in the year New years Day - Spring Festival May day, mid autumn day and National Day Opening and testing Anniversary, Changqing When we crack down on our competitors 2) the choice of objects: the new listing is generally based on the type a customer of the enterprise 3) typica