白酒广告迷失方向的船（）.docVIP

白酒广告迷失方向的船（） Tangjiukuaixun - marketing home | industry special report | | dynamic marketing | market | market report | marketing talent market map | information supply and demand information | products manufacturers | dealer | related industries | food regulations | food science and technology Tangjiukuaixun The national rum | exhibition information | online exhibition | member center | food forum | dealers home | regional market English Please input keywords, select category marketing, dynamic marketing, explore marketing, case marketing, ramble Where you are: Home Page marketing marketing exploration text Liquor advertisement: Lost Ship Sichuan News Network - director, manager, daily 2004-01-12 As a Chinese liquor hospitality with friends for thousands of years, the Dili formed its own set of culture. People drink is the pursuit of Tao Feng Qu Che Kou salivation, hate not to shift to Jiuquan letter drunk; the pursuit of the Doujiu 100 wild; is the pursuit of Zhang Xu, then let the coke lift seat are scared of inspiration; is the pursuit of family help enchanting return and until the time of Chongyang again, the chrysanthemum friends to gather intelligence; is the pursuit of take a glass of supercilious look at sky, bright if the pro Yushu see clear; of course and the pursuit of Dongli wine, why grief, frustration only Dukang . Liquor, as a kind of sensory commodity, determines that it can not be evaluated by physical and chemical indexes such as electrical appliances, machinery and other products. Liquor advertising to impress consumers must establish a brand image and go through the imagination and resonate with consumers evoke a certain route, to show the advertisement to drink or to achieve the pursuit of artistic conception. Unfortunately, Chinese white wine advertising rarely takes this route and rarely succeeds. It China Liquor advertising can be divided into the following three categories: beauty, pretentious, false pride class. First, beauty ads To the