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经销商如何防范风险(How do dealers guard against risks)
经销商如何防范风险(How do dealers guard against risks)
China commercial channels dealers by operating pressure seems to be growing: in China, with the rapid development of economy and society, the manufacturers to strengthen the control of the retail terminal, and strive to reduce the marketing chain, save the cost of sales, the sales channels to a flat, many manufacturers therefore built a huge marketing network the large chain stores; rise and rapid development, enhance the control ability of the industry to participate in and lead by the manufacturer before the main leading price competition in many areas, large chain stores have occupied the main position in the market, many small dealers are in an awkward position. In foreign countries, with the approaching time Chinese opening business, international retail giants such as Carrefour and WAL-MART are already ready, look at fiercely as a tiger does.
With the increase of operating pressure, it is inevitable to increase operational risk, especially during the period of Chinas economic transition which lacks honesty. Many dealers have encountered the manufacturers do not cash in on their marketing policies or incentive policies, and for this reason the legal disputes are also numerous. In 2002 the integrity and did not let the dealer really wake up, in the first half of this year the SARS crisis, once again we see many dealers because of the lack of a correct understanding of the risks and losses. Perhaps this SARS crisis allows our dealers to truly recognize the risks in operation, and take appropriate and effective measures to guard against operational risks.
Then, dealers how to guard against risk? The author according to his years of experience in marketing work, summed up the following four measures.
Improve their ability to resist risks
China there is an old saying: self-cultivation, world means a person to exercise your body and mind are good, can we talk about the governance of the world, the word transplantation int
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