绿色企业家（Green entrepreneurs）.docVIP

绿色企业家（Green entrepreneurs） Patagonia Company founder Yvonne 8226; Joyner De is how to love outdoor activities and become an enviable business in the death of the planet is not to do business. The words from the legendary Mountain Club (Sierra Club, U.S. Environmental NGO, has a membership of more than 70 - or 8226) executive director David; Brauer (David Brower), and you walked into the United States of California Ventura Patagonia Company (Patagonia) greeted the first thing at the headquarters. In fact, you will never see these words, because they are engraved on the front door. The second sentence you see is written on the whiteboard behind the reception desk. Its the weather forecast for the day: wave height 3~5 feet, please check the water quality.. The conditions for surfing were less than ideal, and thats why 350 employees working at headquarters were basically staying in the company. Several of the early Spanish church style yellow Xiangyang buildings took up a street. However, if you write double decker and sea breeze on the whiteboard, youll see that employees are all surfing the sea. People have become accustomed to the environment of this company free, so to see such play barefoot employees, chased pets and organic food cooks, almost never look. But Patagonia is by no means a new Internet company. Besides, as long as you look around the bicycle, surfboard, solar panels, Tibet for full streamers, injured owls and eagles shed, you will find that the enterprise is not a common sight. Although its all about business, the way of doing business is completely out of order and runs counter to the preaching of the consultants, profit maximization and cost reduction.. In a word, is unique. This is Yvonne, the founder of the company The company is an experiment. The 68 year old Chouinard by a piece of mahogany in the office chair said. Although he is good for remark - for example, I think after 100 years as a social man does not exist as a species may not even exist