传统旅游目的地生态旅游潜在市场和开发策略初探--以四川峨眉山风景区为例.pdf

文章编号：1003—2398(2006)03—0052—05 传统旅游目的地生态旅游潜在市场及开发策略初探 ——以四川峨眉山风景区为例 颜磊1。杨国良’2，汪明林3 (1．四；ll师范大学资源与环境学院，成都610066；2．南京大学城市与资源学系，南京210093； 3．乐山师范学院旅游学院，乐山614004) AS’I砌roFECoToURISMPOTENTIAI．M啥RKETANDDIWELOPM暇NT s-I鼠ATEGIESINTRADITIoNALToURISMDEST玎“门[IION ——ACase ofMont．E’meiScenic Study Spot YAN Leil，YANG Guo—liang也，WANGMing-lin3 ofResources NormM andEnvironmen‘Sichuan 610066,China； t1．College Universi钐Chengdu ofUrban 2。DepartmentandResources,Nanjing 3．School Teachers ofTourism,LeshanCollege,Leshan614004,China) someliteraturereviewsonecotourismand thatecotourism Abstract：Firstly,thispapergives ecotourist，arguing havedifferentduetoitsdifferentmarketsand researchersusesome may forms resources．Secondly，the in mathematicmodelsto thestatusof anddemandMont．Emeibasedonstatistic study quosupply datum， thatseasonal oftouristarenotobvious．Inordertodecreasethe bias demonstrating changes understanding which in market researchersuseface-to-faceinterviewto usuallyappearsgeneral survey，the specially study the marketin travel behaviormodeland motive，travel potential Mont．E’mei，including ecologicalconception of onthe marketcharacteristicsfrommarket thetrendof tourists．Finally,basedp