2007中国广告代理综合评价报告.PDF

2007 China Agency Report with profiles of the agencies 2007中国广告代理综合评估报告 《中国广告》与 R3 联合发布 人与其他动物的分水岭之一，就是人是一种不断制造标准并用各种标准来约束与评价自 身的动物。人类文明在某种意义上就是标准与规则的集合。而一个行业与市场的标准及 规则体系的健全与精细程度，也往往是成熟度的重要标志。 The point distinguishing human beings from other animals is: human beings are animals that continually produce norms, restrict and estimate themselves by the norms. In a sense, the human civilization is a collection of norms and principles. Meanwhile, the wholeness and precision of the norms and principles system means maturity of an industry and market. 中国广告业的不成熟，到了今天已经不在于其规模与产值，而在于规则与标准体系的缺 失或混乱。在一个以创意作为核心竞争力的行业中，却没有建立与之相适应的广告公司 评价体系，不能不说是行业的悲哀。 ZHANG HUIXIN Nowadays, the immaturity of China advertising industry doesnt lie in its scale and Chief Editor of China Advertising output, but the lack and confusion of norms and principle. In an industry which regards 张惠辛 creativity as its core competition, its a sorrow for the whole industry existing without an 中国广告杂志社社长兼主编 advertising assessment system adapted to it. 正是在这样的背景下，《中国广告》与新加坡胜三公司联合推出的《CR3中国广告代理