给品牌装上工业化的轮子（Brand the wheels of industrialization）.docVIP

给品牌装上工业化的轮子（Brand the wheels of industrialization） When the fast fashion from Europe and America is injecting high growth stimulants into the garment industry, we are willing to break down the chemicals in the same way as chemists. Zara, the most typical specimen, has opened many mysteries for us. Author: Li Kailuo ((blue international brand marketing consultant, President, brand strategy expert) As the pop art master Andy ? Warhol predicted: if everyone can be famous for 15 minutes each day, clothing stores, may be able to get a few people patronize, todays garment industry seems to have fully saturated manufacturers too much, and purchasing power is so limited. What is the innovation can break the shackles of the industry? ZARA, the Spanish brand, has sprung up and challenged the tradition with wheels of industrialization on all links. Founded in 1985, the company has established 934 womens clothing chains in 55 countries and regions around the world. 2004 annual global revenue of 4 billion 600 million euros, profits of 440 million euros, 9.7% interest rate, compared to the United Statess largest apparel chain GAP 6.4%, but also excellent. The brand value of $3 billion 730 million in 2005, 100 of the worlds most valuable brands top fashion brand ranking seventy-seventh ranked business weekly list, more than Tiffany, Hermes, Cartire and other veteran in this list, Armani ranked ninety-fifth. Amateurs watch the bustle, experts see doorways. Rather than profit and make the ranking ZARA shocked the world, but its armed brand with industrialization thought philosophy that as the acme of perfection. Industrialization as a skill, its core is to improve production efficiency, reduce production costs; as an idea, that is, to improve efficiency and reduce costs. The difference is that production two words. As the industrialization of technology has been mastered by the public, a production line in Dongguan is no different from the same production line in Tokyo. But there ar