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解读轻资产商业模式(Interpretation of light asset business model)
解读轻资产商业模式(Interpretation of light asset business model)
2009-05-09 18:06:01 source: value of China network, this article has affected 0 people venture capital circle
In June this year, from a web site to see the advertising network VANCL, most attract me is 298 yuan to spend 68 yuan to buy the shirt as long as one (for the first time buyers), that is very cheap, but the cost from the companys point of view, but also can break even, not he peibenzhuanyaohe, so decided to try it. I ordered 5 shirts from the Internet. I chose different colors, different styles and sizes. From the order to the receipt of the shirt, it took only 5 days for VANVL to send my shirts to my home. When I saw the news, my first feeling was a new thing, a new model, and the company responded very quickly and quickly. When I was watching the Internet a long time ago, I never had a lot of experience. I just bought books, toys and other things that were not too valuable on the Internet. They didnt need to try on or something like that.
Later, I went on to find the VANCL company information on the Internet, found very little introduction, if only an article VANCL, just introduced what is VANCL, from PPG to the pioneer of learning. This prompted me to start digging into PPGs information.
In the network, the PPG companys Shanghai Pipi Kyrgyzstan Garments Co. Ltd. is the shirt on the network up the first company to sell the company in 2005, was established in October, after more than a year of operation, every day can sell 10 thousand shirts, has become the second only to YOUNGORs second largest apparel retailer (day 13 thousand sell).
It took less than 2 years to grow rapidly and become the second place in the industry, while YOUNGOR became the first in the industry, but spent several decades and has 1500 sales outlets. This prompted us to start thinking about PPGs problems. Some people summed up similar to DELLs clothing direct sales model, some people summed up as a light asset model, as well as sum
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