乳业该拿什么拯救你（What should the dairy do to save you）.docVIP

乳业该拿什么拯救你（What should the dairy do to save you） I. Preface For a long time, the price war with the rapid rise in the cost of China dairy: white milk sold everywhere up into white water, milk powder into flour, milk from selling diamonds into stone, and then go in yogurt just started a price war with the rise of old, the scale of production capacity, in accordance with the practice can only be another white milk. But just entered in 2005, three yuan bagged milk rose 5 cents to 1 cents, this is the first time China dairy epoch-making. Bright Dairy subsequently said that in the mall, supermarket sales of dairy products in the 10% will also rise in recent prices, time to be determined. Mengniu Beijing Branch Manager Wang said, recently, Mengniu 500 ml of Tetra Pak pillow milk also rose from 2.4 yuan per box to 2.7 yuan, and canceled most preferential promotional measures. In addition to these other industry giants generally reflect the plain, even some city or regional enterprises is still brewing price to snatch a greater share, seems to have large scale enterprises first encounter cash flow threat. This is a question of how high the price is, but in fact it is a question about the profitability of the industry. The escalation of the competition has forced us to re-examine the industry in two ways: 1) if we do not interpret from the source, the 05 year price war is bound to be more confusing. Industry losses will be even worse. What we do now is the fundamental way out or kunshouyoudou? 2) if only from the practice of enterprise business model design on the way out and rely on the price, product structure and channels (terminal) of the single factor improved, we still can not break through the problem of homogenization, the enterprise is only in harm than good, will eventually face the threat of competition more difficult. Two, from the phenomenon of view: scale = profit is no longer always right Over the past five years is the peak stage of domestic dairy products and