区域市场促销资源包装攻略（Regional market promotion resource packaging strategy）.docVIP

区域市场促销资源包装攻略（Regional market promotion resource packaging strategy） Only by stirring vigorously can the market produce high-quality output. Sales promotion is the most common string used to agitate the market, but promotional resources are often a pain in the heart of the regional marketing manager. As the channels become more and more flat, the headquarters of the promotion of resource control is more and more tight, dealers demand more promotion, but more and more disgusted with the marketing staff, asking himself bleeding to do the way of activities. Regional marketing offices are caught in the middle, feeling increasingly difficult to do. But what should we do if we have to do it? The author thinks, the train of thought decides the outlet, although promotion resources can not be jumped out from the stone seam, but the method still has eventually. First of all, we must correct our thinking and establish the correct train of thought for activating the market in the era of shortage of resources. The regional managers should first turn the four train of thought: Reverse four ways of thinking A kind of ideas of things: first, marketing manager as a regional market trader, in the marketing battle line, the market can not wait, must resolutely abandon the and rely on business inertia; An idea to change: when applying for promotional resources, the headquarters of the leadership to put down the words: no promotional resources have the ability to find their own. How do the regional managers use their brains? Some promotional resources have not been written on paper, but they have become promotional resources. It is necessary to change the idea that only the special promotion resources issued by headquarters can be used to promote sales. An idea to break through: how do you operate when you have the resources? How can I operate without the resources? Regional marketing managers should have clear thinking. For example, when the resources should be rational use, resolute do