区域市场快速突围八步骤（Regional market quick break through eight steps）.docVIP

区域市场快速突围八步骤（Regional market quick break through eight steps） The four steps of the new regional managers marketing operation, since the marketing of From EMKT in china. Com. After the publication of CN communication network, the vast number of marketing friends click or reprint support, thank you in this regard. At the same time, many readers have sent letters or calls to explain the difficulties and confusion they are facing and ask for answers. Of course, the four steps new regional manager of market operation in the heart, set goals, strategy and management is a macro that how to understand and use, is the wise eyes of the beholder. Especially some new marketing people may still feel confused. This article aims at these problems, and puts forward some concrete operation methods, hoping to dispel doubts for the new people as well as reply to the incoming letters or letters from readers. Regional market quick break, the eight steps are as follows: Background analysis Is the so-called know thyself, know yourself, do anything to understand their environment situation and their own position, only to be aware of, not scared of doing things. If we want to achieve the rapid breakout of the regional market, we must carry out environmental analysis at least in the following three aspects: 1, consumers Consumers are the final users of products, and also the key to realize their own value. So, what do you want to analyze? First, what kind of person is the consumer? Age, sex, physical characteristics, etc. That is, you can draw a clear portrait of your consumer. Second, what is the consumers demand? That is to say, why consumers use this product, what they use it to do or achieve what purpose. Third, what are the values of consumers? That is to say, consumers are willing to pay the price in order to achieve his goal. It includes price, quality, packing, brand and so on. Fourth, how do consumers live and work? That is their normal life and work environment, their way of commun