卢雷带着镣铐的营销舞蹈（Lew a marketing dance with fetters）.docVIP

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卢雷带着镣铐的营销舞蹈（Lew a marketing dance with fetters）.doc

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卢雷带着镣铐的营销舞蹈（Lew a marketing dance with fetters）

卢雷带着镣铐的营销舞蹈（Lew a marketing dance with fetters） The head of a multinational company in China faces the difficult choice of following the established global strategy and self realization in the process of business adjustment. In the original plan, Lu Lei will be in 2007, that is, he served as president of NEC China Communications Corp third years, to achieve NEC communications business 120 billion yuan turnover, and to protect the NEC mobile phone annual 5 million units shipments. But in January 2006, Lu Lei Chinese helm NEC communication service after 20 months, NEC communication in Chinese not only did not achieve sustainable competitive advantage, but with the joint effect of Toshiba, Matsushita, KYOCERA and other Japanese mobile phone market will accelerate the exit China, compressed to 2 million of the annual sales target. April 2004 Lu Morey switched from Motorola to NEC, also confidently declared: NEC have been give yourself a good platform, a resource rich and powerful technology platform, as long as the customer needs a clear analysis, will be able to complete the market plan very well in this platform. More than half of the 3 year contract signed by ray and NEC, the initial optimism and cruel market reality is a long way off. So, Lu Lei, who once led Motorola mobile phone business in China to glory, and in the business adjustment to NEC professional managers, in the NEC communications business has begun to adjust, and will go from here? Have to move closer to headquarters. Said 2005 as Japanese mobile phone collective exit China year is not excessive. In March 2005, the first Toshiba Co and withdrawal of Nanjing Putian telecommunication and Hongkongs three international joint venture Nanjing Putian wongzhi company; in December 9th of that year, Matsushita has closed factories located in Philippines and Czech two mobile phone manufacturing, lay off 1400 people, and suspended the Beijing factory 2.5G mobile phone production plan; the same month, KYOCERA and S