啤酒促销计划（Beer promotion plan）.docVIP

啤酒促销计划（Beer promotion plan） A, activity Objective: through to the summer selling goods -- beer sales, boost popularity, set off the climax of the off-season sales promotion. To buy gifts and beer throughout the beer festival beer night two big promotion theme, summer night market, supermarket put forward the concept of active cultural life of the community. Two, the overall program: 1, promotion form: Time: XX July 1st to July 30th Location: within the shopping channel, promotion area and off sale area (pictured) Commodity promotion organization: (1) during the promotion, the manufacturers are requested to offer special price support. (2) to buy gifts as the main form of promotion, require manufacturers to provide specific ways to buy gifts, customers buy the brand to buy more gifts, gifts gifts in the store outside the region, such as the customer a one-time purchase of three Yanjing Beer send a, strengthening buy much more affordable discount equipment concept. Complimentary gifts and other promotions can be arranged in the gift shops. (3) the sale commodity brand as the standard unit, so that every brand Duitou, expand its product image layout, the manufacturers shall ensure ample supply and price advantages, each Duitou arrange a promotional Miss key promotion. (4) activities Zhanmai brand: Budweiser, Yanjing, Qingdao, Baisha, Beck, Pearl River, Corona, blue ribbon, HeineKen, sun beer etc.. Activity plan 1) during the event, Taiwan as the center, the field to promote sales and sales as the main form, interspersed with free tasting, prize competition, reward, participation, theatrical performances 2) the opening ceremony and closing ceremony, supermarket contractors, factory assistance. Promotional activities 2: theme: Beer carnival night 3, the main slogan: drink a glass of beer, make a friend Buy much, much more benefits 4, media promotion: 1) TV special promotion advertisement 2) invite the media to carry out special reports, invite other provinces and cities