民营医院网络营销方案（Private hospital network marketing program）.docVIP

民营医院网络营销方案（Private hospital network marketing program） Private hospital network marketing program Medical market competition is fierce, the absolute superiority in the National Hospital has a good reputation at the same time, there is also fierce competition between the number of private hospitals, especially the reproductive, andrology, gynecology, skin and liver disease treatment department is smoke four. There is no denying the fact that the National Hospital has its own inherent advantages, it is easy to get the trust of the people, and private hospitals by multiple factors affecting the competitiveness, mainly concentrated in the consumer trust, the private hospitals technical strength is weak, the lack of senior personnel, marketing costs remain high, the core competitiveness is weak, negative media the reports and so on, will form a fatal blow to the private hospital. Insufficient hospitals plus media and other social media demonized, makes the competition and the National Hospital is naturally difficult to compete for the market, slightly stronger strength of the hospital will be through a large number of advertisements to influence peoples choices, no doubt, the media played a key role, but the attendant is the marketing cost a lot of the hospital margins, thus affecting the re investment of hospital equipment and technology, which restricted the development of the hospital; on the other hand a lot of exaggeration, interference of advertising makes the public gradually began to question the development model of private hospitals, and eliminate the desire and the demand of the public choice. Does that mean that private hospitals do not have a market? Of course not! The successful operation of the private hospital has made everyone see a good prospect and development space. Brand shaping of private hospitals Many private hospitals want to get good development, and they can not do without excellent brand image. The key to the problem is how to shape the brand?