浅论电子商务背景下的企业网络营销战略研讨（Discussion on enterprise network marketing strategy under the background of e-commerce）.docVIP

浅论电子商务背景下的企业网络营销战略研讨（Discussion on enterprise network marketing strategy under the background of e-commerce） Abstract: with the development of electronic commerce application information and network accelerate the society entered the era of network economy. Network marketing as a new marketing approach, to bring opportunities and challenges. This paper from the perspective of enterprise network on enterprise marketing influence, from put forward in the background of e-commerce marketing innovation strategy. First, the analysis of the current situation of network marketing in China Network marketing is the emergence and development of Internet, with the help of a marketing approach to the Internet, computer communication and digital interactive media to achieve marketing objectives. It runs through the entire process of enterprise e-commerce is the enterprise. Based on modern marketing theory, the use of Internet technology and function, the maximum to meet customer demand in the business process, to develop new markets, increase profitability. Since 1990s, e-commerce from home, just a dozen years has experienced rapid development. Combining network and economy, promoting the market marketing in the new era of network marketing. But at present, in the domestic network marketing compared with developed countries, the overall the level of development of domestic network marketing is still relatively low, mainly in: 1.1 network competition consciousness is not strong, not familiar with the network marketing. Most enterprises only focus on the position in competition market entities, not fully aware of the era of knowledge economy is necessary to win the competitive advantage of enterprise in the future to seize the network information of the virtual market and urgency. 1.2 small number of Internet companies, distribution is not balanced. At present, the 560 enterprises of township enterprises), consistent Internet companies accounted for less than 1.5%, and most of the